Trade Arabia, 16 November, 2018
Al Farwaniya Property Developments has unveiled the tenant line-up for its super-regional Dh4 billion ($1.1 billion) Reem Mall project in Abu Dhabi – one of the largest retail property developments underway in UAE today.
Al Farwaniya Property Developments is a joint venture between Kuwait-based groups Agility, Agility affiliate United Projects for Aviation Services Company and National Real Estate Company.
On completion, Reem Mall will deliver 2.9 million sq ft of retail, leisure, dining, entertainment and public space, said a statement from the developer.
Comprising around 450 stores from local and international brands, 100 of which will be food and beverage outlets, as well as a range of family-oriented entertainment and edutainment anchors, Reem Mall will be a unique and landmark addition to Abu Dhabi’s successful host of family leisure attractions.
Positioned on Reem Island – right in the heart of new Abu Dhabi – the mall will offer easy access to the most densely populated areas of the city, along with ample parking with 6,800 vehicle spaces.
CEO Shane Eldstrom said: “We are delighted with the powerful group of tenants signed to the project thus far, as well as the significant progress on site.”
He was speaking at the annual Mapic conference in Cannes, France where the project is being showcased.
“The mall’s extensive leisure offering has been made possible due to the signing of exceptional partnerships,” noted Eldstrom.
The tenant line-up at this flagship project is confirmed as having a sustainable balance of local, regional and internationally recognised brands.
Visitors will be welcomed to a world-class retail experience with household names to include Virgin Megastore, Home Centre, Centrepoint, Stradivarius, Adidas, Ecco, Steve Madden, Bershka, Eataly, Paul plus many other national and regionally established names.
Crucial to this success have been partnership agreements with iconic retail and hospitality groups including Majid Al Futtaim, Landmark Group, Azadea Group, Dubai Holding and Carrefour, said the developer.
“We are excited to be showcasing the project on the international stage here at Mapic, and we look towards forming further great partnerships with retail, leisure and F&B concepts as we draw closer to our 2020 completion,” he added.
In 2017, Reem Mall announced its partnership with Majid Al Futtaim Ventures for its entertainment offerings; notably the highly-anticipated Snow Park Abu Dhabi, which is the region’s first standalone and themed indoor snow park, said the developer.
In addition, Reem Mall will host the award-winning VOX Cinemas’ next generation concepts including the large format MAX screens, fine dining Theatre by Rhodes as well as a dedicated VOX Kids for children, as well as Magic Planet, the region’s top family entertainment attraction, it added.-TradeArabia News Service